Crm in Fast Food Industry - 2171 Words

Institute of Management, Nirma University, Ahmedabad SERVICE MARKETING Project Proposal on â€Å"Customer Relation Management Practices in the Indian Fast Food Industry† Submitted To: Prof. Ashwini Awasthi Submitted by: Meghna Mavani (091227) 1 Project Title: Customer relation management practices in the Indian Fast-Food Industry. Introduction to the topic: Relationship marketing is emerging as the core marketing activity for businesses operating in fiercely competitive environments. On average, businesses spend six times more to acquire customers than they do to keep them. Therefore, many firms are now paying more attention to their relationships with existing customers to retain them and increase their share of customer‟s purchases.†¦show more content†¦In the knowledge stage, companies recognize an innovation and its functions. In the persuasion stage, the firm needs to be convinced that an innovation will bring benefits and competitive advantages, so it begins searching for information about the innovation, such as its costs and benefits. Organizational characteristics, such as the size of the firm and its external business environment, are influential. The decision stage occurs when the firm decides to adopt, reject, or postpone the innovation. In the implementation stage, the firm puts the innovation to use to achie ve its objectives. In the confirmation stage, the firm decides whether to continue or discontinue adoption of the innovation. Recently, consumers needs and purchase patterns have changed dramatically. To meet various needs, companies tend to adopt differentiated and customer-oriented marketing strategies to gain competitive advantage. Customer Relationship Management (CRM) is one specific example, adopted to create and manage relationships with customers more effectively through the detailed and accurate analysis of consumer data using various information technologies. Improved relationships with consumers can lead to greater customer loyalty, retention, and profitability. Although the importance of CRM as a successful strategic approach since the 1990s has been widely recognized, there is no consistent definition of it. According to Swift (2001), CRM is â€Å"an enterprise approach to understandingShow MoreRelatedManufacturing Industries : The Leading Wealth Producing Sectors Of A n Economy Essay1633 Words   |  7 PagesManufacturing Sector: Manufacturing industries are the leading wealth producing sectors of an economy. India has emerged as a global manufacturing center due to its cost competitiveness, favorable government policies, and skilful workforce. Furthermore, the most basic factor fostering growth in the sector is the presence of strong market locality. India is one of the fast growing economies. The Consumer trend in the country is enabling domestic players to Effloresce and also magnetize internationalRead MoreHospitality Industry And Its Lack Of Research On Crm Applications1434 Words   |  6 Pagesand Burj Al Arab Jumeirah access (Jumeirah, 2015). According to Mohammed and Rashid (2012), hospitality industry are still marked to have lack of research on CRM applications. Hence, hospitality industry are slow in adapting the CRM implementation. However, industry leader such as Burj Al Arab already adopting them very well. One of the initiatives that they implement is using the Dynamic CRM 4.0 by Microsoft Consulting Service and Dot.Cy Development Ltd (Dot.cy, 2010) that allows the system toRead MoreCustomer Retention Strategies At Mcdonald s Corporations1502 Words   |  7 Pagesretention strategies at McDonald s corporations 1b What is the issue/problem that your proposal addresses and why is it important to the reader? This research proposal aims to address the several customer retention strategies implemented by the famous food chain restaurant, Mc Donald. 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All industries have to take care about their customers, because the present business environment is more customerRead MoreSocial Media And Customer Relationship Management Essay3474 Words   |  14 PagesINTRODUCTION The combination of social media and Customer Relationship Management (social CRM) help your brand to actually listen to your customers more than ever before. It widen your traditional CRM by listening for and engaging with social media communication, search new leads from a Tweet or Facebook post and moving them into your sales funnel. Relationship management is entering a 21st-century renaissance. Business is identifying the value of the human relationship. In our business lives,Read MoreOperating and Information System: Case Study on Airasia1486 Words   |  6 Pagessimplicity. Therefore every system process must incorporate the best industry practices. The key components of the LCC business model are High aircraft utilization, No frills, Streamline Operations, Basic Amenities,Point to point network, Lean Distribution System. Aircraft is kept flying as much as possible, the first flight starts as early in the morning commercially possible and the final flight typically ends at midnight. A fast turnaround is critical to ensure time spent of the ground is minimalRead MorePest Analysis of Mcdonald2138 Words   |  9 PagesMKT 204 Principle of Marketing 2 Individual Assignment Fast food industry Swot Analysis Name: Ting Ze Kai ID: I11008551 Section: 5K1 Lecturer: Mr CHEAH SIN CHYE Table of Contents Company Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with RaymondRead MoreRelevant Types Of E Business Models1701 Words   |  7 Pages the terms EC and e-Business are considered equivalent. E-Commerce have been defined and categorized in many different ways. A common classification of EC is by the nature of the transactions and the relationships among participants which puts NFD Food Services in the B2B category. One of the major characteristics of EC is that it facilitates the creation of new business models. Business models have been defined and categorized in many different ways. According to Turban et al. (2012), â€Å"A businessRead MoreEvaluative Report2285 Words   |  10 Pagesservice process. On the hand, there are some problem been found out during the dining period, the finding will following by the impression of the decoration. While to indicate the hospitality employees use the professional service to the customer. Food and beverage is excellent and attack both of demotic customer and international tourist. Pancake on the rocks has the high reputation within Sydney region area. The discussion results are analysis each finding and give the academic support and solutionsRead MoreCustomer Experience Management: the Value of ‚Äà ºMoments of Truth‚Äà ¹7916 Words   |  32 Pagesâ€Å"Moments of Truth† ....................... 13 Living Your Brand ....... ............................................... 15 About the Research and Author................................. 16 About the Sponsor RightNow (RNOW) is leading the industry beyond CRM to high-impact Customer Experience Management solutions. More than 1,500 companies around the world turn to RightNow to drive a superior customer experience across the frontlines of their business. As a win-on-service strategy becomes a business

Should Deaf People Receive Cochlear Implants Or...

Should deaf people receive cochlear implants or communicate through sign language? The use of cochlear implants has become a very controversial topic within the deaf community. My question was inspired by the sources â€Å"Why Is Dancing So Good for Your Brain† and â€Å"from Mapping the Bilingual Brain†. Both sources mentioned sign language, which made me think about the debate over whether deaf people should receive a cochlear implant or communicate solely through sign language. The first single channel cochlear implant was introduced in 1972 as an electrical device that provides a sense of hearing to those that are â€Å"profoundly deaf or severely hard of hearing† (Tallungan). Though the technology behind cochlear implants has improved, there is still a divide throughout the United States as to whether deaf individuals should receive cochlear implants or communicate solely through sign language. But, by December 2012, 58,000 adults and 38,000 children had rec eived cochlear implant in the United States (Tallungan). While there are many risks involved with cochlear implants, there could also be many benefits. The question that remains is, â€Å"Do the benefits of receiving a cochlear implant outweigh the risks?† Although many advances have been made scientifically to improve the effectiveness of cochlear implants, it is also important to examine the opinions of the deaf society, how a deaf person’s communication skills may develop with or without a cochlear implant, and the economic factorsShow MoreRelatedAre Cochlear Implants Threatening The Deaf Community?1417 Words   |  6 PagesAre Cochlear Implants Threatening the Deaf Community? According to the Deaf Culture Centre, Deaf Culture is defined as the â€Å"heart of the Deaf community everywhere in the world. Language and culture are inseparable. They are intertwined and passed down through generations of Deaf people.† It is estimated that nearly 20 percent of Americans live with some form of hearing loss, yet deaf and hard of hearing society members remain oppressed by the mainstream culture (Callis). These people that identifyRead MoreThe Cause And Effect Of Deafness1231 Words   |  5 Pagesfor granted by many people, and unfortunately many will never get to experience. About 10% of the Global population is affected by some percentage of hearing loss with hundred twenty four million people affected from a moderate level to a severe deafness. Deafness is caused by different situations. Research shows that two to three out of thousand children in US are born deaf. There is no actual cure for deafness, but in 1982 the invention of cochlear implants gave profoundly deaf and severely hardRead MoreEssay on Are Cochlear Implants a Threat to the Deaf Community? 1683 Words   |  7 Pagespopulation, with 124.2 million people affected from a moderate level to a severe disability. (WHO 2008) Deafness can be the result of many different causes such as otitis media (middle ear infections), hereditary disorders, genetic mutations at birth, prenatal exposure to certain diseases such as meningitis, and trauma to the eardrum or auditory nerves. (Better Health Channel, 2013) While not a cure to deafness, the invention of cochlear implants (CIs) now allows people who are severely hard of hearingRead MoreA Brief Note On The Deaf Culture And Hearing People1338 Words   |  6 PagesWhen a child or an adult who is deaf, there are many options one can take to fix their hearing if they want to. They have the options of hearing aid, cochlear implants, an auditory brainstem implant, an auditory midbrain implant, or use ASL. The cochlear implant is a very controversial topic between the Deaf culture and hearing people. Deciding whether or not to receive the implant and be involved in the Deaf culture is a very hard decision for someone to make because of the benefits but also theRead MoreAmerican Sign Language Is Not A Universal Language1287 Words   |  6 PagesWe exchange thousands of words everyday with people around us. Most of us gifted with the ability to listen to a friend, process it in our brain and respond through our mouth. However, there are some peo ple who lack these kinds of ability, unfortunately. Unlike us, this group of people use sign language to communicate with others. For everyday life, deaf people use sign language to communicate with one another. It is a complete language that involves hand movement added with facial expression andRead MoreA Study On Cochlear Implants1448 Words   |  6 PagesA Cochlear Implant is an electronic device that partially restores hearing in people who have severe hearing loss due to damage of the inner ear and who receive limited benefit from hearing aids (http://www.cochlear.com/wps/wcm/connect/au/home/understand/hearing-and-hl/hl-treatments/cochlear-implant). In some cases there are patients whose hearing did not adjust correctly, having a risk of developing a virus, complications after the surgery, the benefits of sign language without a cochlear implantRead MoreHow the Deaf Communicate in a Hearing World Essay1671 Words   |  7 Pageshearing world and a deaf one. One world is capab le of hearing and the other involves no incoming source of sound whatsoever. Understanding how deaf culture and how the hard of hearing work and live is important in order to comprehend the reasons behind why they do the certain things they do such as stare at others for a long period of time or the reason why they perceive situations that they are placed in. In the world of the deaf, one who has been labeled with the term â€Å"deaf† has little to no meaningRead MoreIs Deafness a Disability or a Way of Living?1593 Words   |  7 PagesTwo centuries ago, the Deaf community arose in American society as a linguistic minority. Members of this community share a particular human condition, hearing impairment. However, the use of American Sign Language, as their main means of communicating, and attendance to a residential school for people with deafness also determine their entry to this micro-culture. Despite the fact that Deaf activists argue that their community is essentially an ethnic group, Deaf culture is certainly different fromRead MoreDeafness And Other Communication Disorders Essay1761 Words   |  8 Pagesprofound, with the most severe resulting in deafness. Deafness is defined as a condition in which a person cannot process language and speech aurally, and typically rely upon visual means for communication. People who experience less profound hearing loss are termed to be hard of hearing and can often process language to some extent, often with tools such as hearing aids or cochlear implants. (Hunt, 2012, pp. 374-377) There are a variety of causes for childhood hearing impairments. In young children, theRead MoreThe Importance Of Language On Deaf Children1582 Words   |  7 PagesDeaf and Muted In every facet of life, language plays a critical role. Virginia Frazier-Maiwald describes the significance of language saying, Language is the glue that allows us to establish and maintain our relationships. It is the way in which we transmit our most intimate thoughts and feelings. It is what we use to love and discipline our children. Without a common language, our thoughts, feelings, and opinions are misinterpreted or lost. A place without

Organizational Governance and Performance Management Assessment

Question: Describe about the Organizational Governance and Performance Management Assessment. Answer: Introduction According to Oxford Learners Dictionary (2016), reform is a way of bringing a difference to an organization or any form of movement with the aim of improving or correcting it. It is to develop or amend unsatisfactory what is considered wrong. From the definition, health reform can be regarded as bringing changes in the health sector. The mental health reform started its cause in 2011 during the implementation of the national health reform (Council of Australian Governments, 2011). The main aim was to increase the citizens access to improved and integrated mental health services. The change mainly targets young people who require mental health care especially those with severe mental illness. It was believed that the apart from the benefits that the mentally ill patients were to get, their caregivers were also to help regarding getting information about their patients. For the reform to be fully implemented, a budget of $624 million was allocated in the 2010-2011 budget of the Australian government to serve the proceeding five years (Mental Health, 2010). Objectives of the reform The mental health reform in Australia was started to meet particular targets. First, it was to provide more severe support services to people with brutal mental illness in a more coordinated manner. In so doing, the Commonwealth has since changed the primary health care delivery to psychologists and psychiatrists and the community care which are delivered by non-governmental organizations (Mendoza, 2015). It has also set new rules for the connection the Australian states. Another objective of this reform was to aim at supporting areas with greater need of the mental health services like Aboriginal and the places underserved by the existing system using e-mental care. By the year 2011, some areas were not receiving appropriate services due to difficulty in access. This prompted a need for e-mental services to ensure those in need of mental services would collect them from wherever they were. In effect to this, the Australian government: Department of health (2012) announced that there would be a virtual clinic by the end of 2012 which was aimed at providing free and real-time counseling online and via telephones with trained counselors. Thirdly, the reform had the objective of coming up with strategies for detecting possible mental illness at early stages and to support those already suffering from the disease, especially young people. As a way of reducing mental illness in Australia is was important they are detected at early stages so that those that are not terminal are eradicated before they get worse. The National Survey of Mental Health and Wellbeing did in 2000 had revealed that 14% of adolescents and children had mental illness in Australia (Australian Government: Department of health, 2014). There was, therefore, need to reduce this percentage as children are considered the future of the country and it is easier to reduce impacts at early stages. Also, the reform wanted to decrease self-murder in Australia. The Commonwealth of Australia (2011) identified the highest percentage of suicide cases were as a result of mental illness. This was a challenge to the overall population of individual countries in Australia and therefore needed an immediate reaction. Commonwealth coordinated with the Primary health networks (PHN) which focused on providing evidence and activities which are suicide based and geared towards addressing peoples local needs (Delivering Reforms, 2011). Lastly, the reform has the desire to incorporate openness, quality, and accountableness. The department of health of the Australian government realized in 2011 that the three aspects were missing in the existing system and as a result, people in need of the services could not get them at the right time (Australian Government: Department of health, 2012). It was of great importance that the affected and infected people had confidence in the reforms that were about to be delivered as they were one of the major stakeholders of the whole project. It was noted the existing program did not include customers satisfaction details which are essential in coming up with new developments in any field. Implementation strategy For full implementation of the reform, there were procedures put in place to ensure its success. For each objective, strategies were put in place for their complete effectiveness. In enhancing the outcome of mentally ill people, Commonwealth collaborated with other organizations like the Primary health networks (PHN) to promote manageable funding for such individuals. They also sought to have stakeholders involvement as they are the fundamental beneficiaries of the program. An implementation strategy was also put in place to ensure the reform was fully functional by the end of 2014. The mental health services at the community level were for instant expanded with the employment of more mentors and helpers. In respect to empowering primary mental health services, the reform sought to increase access to the services to everyone including children and families who were in places difficult to reach. An e-mental program has been developed to cater for such people, and they can now get advice concerning their patients from wherever place at any time (Government of Australia Department of health, 2012). Practicing resources have since been developed to support those responsible for service delivery. The Medicare benefits schedule had changes made and was set to work as early as November of the same year, 2011. The reform also had provision ensure shift toward care for children and adolescents with mental illness together with their families. The government started providing more youth mental health centers which help reduce the long queues that were in the few centers already available which were expected to be fully functional by 2015. More funds were also allocated for detection of mental illness at their initial stages especially to the youngsters. Mental check for three-year-olds was started in all the cities in Australia. The family health support was also to be expanded to help increase awareness to all citizens so that the reform was fully functional by 2014 (The Commonwealth of Australia, 2011) The implementation of Australian Early Development Index (AEDI) concerned with the well-being and physical health of children was continued. It monitors the childs behaviors ranging from how they play to the communication skills (Australian Early Development Index, 2012). This is important in detecting those who may have a mental disorder as normal children have a different growth behavior from the abnormal. Once this is detected early enough, the child can be given the right services at this time which at last can fully eliminate the mental illness. There was also the formation of national partnership on mental health. The main aim of the company was to come up with feedback on the developed and to report back to the Council of Australian Governments (Government of Australia Department of health, 2012). This information was to be used in developing other reforms in future or in amending the existing one. In the partnership, the governments agreed to provide 50% fund to improve hospital services in the public sector. This was to cater for those with severe mental illness across all the states. In improving the socio-economic community participation for people having the mental disease, the reform came up with the suggestion for raising employment opportunity for such people (Commonwealth of Australia, 2011). An online training portal for such people was developed, and human resource department was put on the front line in ensuring they employ such individuals perchance they apply. The online portals had job access portals which gave them the opportunity to know the available opportunities and apply for a post. For this to be effective, a review was conducted to identify the most effective system for wages considering the people to be employed mentally ill. The portal was, however, appropriate also for their caregivers. In ensuring openness, quality, accountableness and innovation towards mental health services, commissioners were formed within the ministry in the prime ministers department. It was realized the major stakeholders who are the individuals with the mental disease could lack confidence in the new reforms being made. The Commission, therefore, had the responsibility of consulting the individuals in relation to the national report card. To support the reform, there had to be relevant information and evidence regarding the same. This prompted the commission to come up with a framework for planning the national services and was to work up to 2013. The online services created were to have a frequent update to ensure they contained up to date information at all times (Government of Australia Department of health, 2012). The reform also came up with strategies to improve firsthand services in support of those likely to commit suicide. With the help of the Access to Allied Psychological Services (ATAPS), guidelines were developed to help to deal with the victims. In July 2012, the ATAPS developed a 24-hour, seven days a week support line for suicide prevention services. The communities with high risks of suicide cases were to be given support by the governments as a way of reducing the occurrences (Government of Australia Department of health, 2012). Recommendations The mental health reform of Australia 2011-12 focused mainly on those individuals with the severe mental disorder (Government of Australia Department of health, 2012). This left out the high number of people which are those with mild illness. To be fully effective, all the sick people regardless of the intensity should be catered for. It is those with little effects that end up being severe hence need to provide necessary services. Future reforms should, therefore, consider putting into consideration this group of people. Instead of for the mentally ill patients especially youth to seek jobs using the online portal, the Australian government should look for these youths while still is school and provide them with appropriate services which may not necessarily cause them to leave school after all (Government of Australia Department of health, 2012). Future reforms should, therefore, focus more on providing a nationwide support structure in supporting the youth with mild mental illness. With the current reform, it is possible that those without mental disorder be employed leaving the mentally ill individuals (Government of Australia Department of health, 2012). This is because there is no early identification of such people and that the severe mental sick people are not in a position to use the online portal. Future reforms should, therefore, come up with better methods of selecting jobs to the affected individuals which could involve a personal search for potential employees in their homes. The reform did not indicate the criteria used by the employees regarding the selection of employees (Government of Australia Department of health, 2012). There may be some people with malicious intentions who may use the portal to their advantage to seek employment. Future reforms should, therefore, include provision for criteria for choosing the mentally sick patients for employment. According to the Government of Australia Department of health (2012), the 2011-12 mental health reform does not provide sufficient monitoring and evaluation procedures. The reform did not outline the measures for surveillance. This has made it difficult to follow the progress of the reform. In the case of future reform, the reformists should state in their document the procedures and frequencies of review. This is due to newer ways are being developed every day and what was effective two years ago may be way much ineffective now. The reform was a national initiative which may limit other places due to reach (Government of Australia Department of health, 2012). As a result, a community-based reforms should be considered since not all communities within the country have the same problems. Future reforms should be based on particular communities so that the needs of the patients are addressed with those who best understand the needs. Conclusion The mental health reform of Australia 2011-12 has helped a great deal in Australia. However, with the mentioned recommendation, the health sector can improve its services when implemented. References Australian Early Development Index (2012). The checklist measures. Australian government: Department of health (2012). Evaluation of Suicide Prevention Activities: ATAPS Suicide Prevention Service Initiative Australian government: Department of health (2012). National Mental Health Reform 2011-12: A National Partnership Agreement on Mental Health Australian government: Department of health (2012). E-mental health strategy for Australia Commonwealth of Australia (2011). National Health Reform. Progress and Delivery Council of Australian Governments (2011). National Health Reform Agreement Delivering Reforms (2011). A new blueprint for mental health services Delivering Reforms implementation plan for TGA reforms: A blueprint for TGAs future (2011). Therapeutic goods administration Duckett S, Willcox S. 2011. The Australian Health Care System. Oxford University Press. Mendoza J. (2015). One giant step to mental health reform. ABC News Mental Health (2010). Taking action to tackle suicide election commitments Oxford learners dictionary (2016). Reform. Retrieved from https://www.oxfordlearnersdictionarie.com/definition/english/reform_2 on October 12, 2016

Utilitarianism Essays - Social Philosophy, Classical Liberalism

Utilitarianism Despite making valid claims on justice, John Stuart Mill 's attempt to reconcile justice and utility is not successful. Mill explains how justice dictates certain actions and results; however, he does not thoroughly explain how each aspect promotes the most utility for all. In other words, Mill describes how the different interpretations of justice are often interpreted, while explaining that there is too individual interpretation, he demonstrates how justice cannot be reconciled with utility. Mill begins his argument by giving five interpretations of justice. First, is the notion that it is"unjust to deprive a person of their liberty, property, or any other thing which belongs to him"(Mill, 43). Next he goes on to describe how justice, when interpreted as a legal right, should always be upheld and thoroughly obeyed. Mill attacks this claim by explaining that laws are sometimes unjust, and that most laws follow the general laws of what is morally right. Thus in most instances, as Mill claims, laws are not needed. He then goes on to examine the claim that justice can be correlated to what one "deserves"(Mill, 44). This claim also leaves too much room for individual pleasure. The next rule of justice Mill discusses refers to the notion of faith. According to Mill this rule is, "not regarded as absolute, but as capable of begin overruled by a stronger obligation of justice on the other side..."(Mill, 44). Lastly, Mill explains how being "partial" is not in accordance with justice. By disallowing partiality, a general interpretation of justice warrants impartiality, which then would in turn promote the most utility for all. According to Mill the notion that justice promotes "impartiality" is a contradiction. Mill declares that "equality", which emerges from impartiality, cannot exist in a hierarchical society. Furthermore, he says that, "those who think that utility requires distinctions of rank do not consider it unjust that riches and social privileges should be unequally dispensed"(Mill, 45). Mill conveys the idea that justice has a flaw in that is allows for different people to have different levels of utility. This placing of one group's desires for utility above another's is congruent to the act-utlilitarian's claim that all actions should are determined by their consequences. Thus, under act-utilitarianism one may be impartial as long his or actions promote the best consequences, which in this case would deprive not promote a shred utility. In conclusion, Mill reiterates that does not have a clear understanding of the common link between the different interpretations of justice. He states, "among so many diverse applications of the term ?justice', which yet is not regarded as ambiguous, it is a matter of some difficulty to seize the mental link which holds them together, and on which the moral sentiment adhering to the term essentially depends"(Mill, 45).