Thursday, August 27, 2020

International Relation & Global Economy

Question: Talk about theInternational Relation Global Economy. Answer: Presentation The subject of this paper is to discover how thestrong development in China had influenced the Australian assembling industry over the previous decade. This paper is created by consolidating thoughts gathering from different articles. In this exposition, the connection between the two nations is investigated. It has been discovered that the unbalanced in the Chinese economy is definitely not another issue. In any case, it can create issue in future for the explanation that there is a key dependence on a little arrangement of assets of minerals. Despite the fact that it has been discovered that fare to China are roughly 5.7 GDP. It is a major area of the Australian economy (Beeson and Zeng 2016). Australia intensely relies upon China for sending out merchandise. As indicated by Warner (2016), Australias fares of administrations and merchandise to China have created from $9 billion in the time of 2005 to $80 billion in the time of 2013. This fare of products of Australia to China speaks to about 26% yearly development of the nation. Subsequently, China has become the greatest fare market of Australia. This solid development in Australian fares to China over the period 2005 to 2013 was because of solid urbanization and industrialization in the nation (Gilpin 2016). This development in China was extensively over the world normal advancement for a similar period. Likewise, asset and ware fares of Australia rose from $4bn to $63bn in the time of 2011 which was 45% of complete fares in China. Financial connection among Australia and China can be comprehended in the wake of breaking down some significant perspectives between these two nations. As a matter of first importance, as indicated by Frost (2012), Australia is Chinas second most mainstream area for direct venture. In the course of the most recent 10 years, Australia has encountered the second most elevated volume of direct speculation by China. Rom 2005 to 2015, just the US had a higher aggregated aggregate. Inside this timeframe, Australia got about US$80bn in Chinese abroad direct venture. Till the finish of 2015 it was discovered that this venture done by China has expanded up to US$11bn. Then again, a large portion of the venture done by China was devoted to land. A KPMG report was done with the assistance of University of Sydney assessed that land venture hit AUD$7bn n the time of 2015. As referenced by Gilpin (2016), a large portion of this venture done by China was engaged in only one state which is New Sout h Wales. It was discovered that sustainable power source and medicinal services was the following top venture zones. This runner up was come about in light of enormous arrangement occurred between Chinas State Power Investment Corporation and Pacific Hydro. Connection between both the nations was upgraded when The China-Australia Free Trade Agreement was marked in the time of 2015. In view of the estimations of 2014, over 90% of Australian great that will be traded to China will be without obligation Holmes (2016). It is normal that this number will increment up to 94% by 2019 and 98% by 2029. As referenced by Frost (2012), Australian levies on Chinese imports will likewise be dispensed with logically. Then again, it is likewise expected that this understanding will improve Chinese the travel industry to Australia. As indicated by the International Institute of Education, in the time of 2014, there were almost 90,000 Chinese understudies concentrating in Australia (Beeson and Wilson 2015). As distributed in The Australian Business Review, training is the victor among every single other fare of Australia. Unhindered commerce Agreement among China and Australia was marked in the time of 2014 between President XI Jinping and Prime Minister Tony Abbott. Because of this understanding, speculation and exchange connection between the two nations will improve significantly. Then again, expanding number of Australia organizations are moving into the Chinese market and increasing incredible achievement. Additionally, China has just spent about $170 billion in Australias innovative work part. It is additionally discovered that Chinas this interest in RD if Australia has improved by 20% every year for as far back as six years (Beeson and Wilson 2015). Then again, asset association among Australia and China has invigorated from exchange assets to coordinate interest in ventures. China has as of late expressed their enthusiasm for foundation improvement of the nation of Australia. It is additionally obvious that there is a colossal shortage across Australian asset tasks and neighborhood networks. As referenced by Weatherbee (2014), territorial networks are battling incredibly to appeal subsidizing and benefits. That is the reason; Chinese financial specialists are wanting to draw in with those networks to increase incredible help at a grass root level. It has been discovered that ascent of China has changed the financial and vital condition of Australia (Beeson and Wilson 2015). The straightforward the truth is that China is applying an inexorably incredible effect on both the structure of the Australian economy. There are different ventures in which the effect of China is conspicuous. They are, for example, producing industry and friendliness industry. Chinese guests are additionally assuming a significant job in the travel industry area of Australia. As indicated by the reports distributed by the travel industry segment of Australia, a year ago the nation had the option to pull in almost 50,000 Chinese voyagers. It is likewise anticipated that till 2020, Australia will have the option to pull in about 1 million travelers for every year. From the article of Austrade Economics (2005), it has been discovered that China is directly the most huge fare advertise since 2009 to 2010. China is considered as the biggest fare showcase for the two products and administration from 2013. The all out estimation of Australian items sent out in China is around A$ 107 billion. China is represented 32.5%. It arrived at 33% in the time of 2015 (Beeson and Wilson 2015). From the examination work created by Plumb et al. (2013), it has been discovered that twine development in China has profound effect on the Australian economy in the course of recent years. It is generally noticeable in asset part (particularly if there should arise an occurrence of iron mineral). It has been discovered that there are by and by 5, 500 Australian exporters accessible in China who are at present engaged with selling items in China. It has been discovered that China alone represented 76% of fares around the same time (Morrison 2012). It holds 17% acquiring of the Australian assembling organizations. Since 2004, China is considered as the biggest fare advertise for Australia. From the examination work create by Holmes (2016), it has been discovered that Australia relies intensely upon remote venture. China positions ninth in outside direct interest in Australia with 3% share. Be that as it may, the venture is developing quickly in the most recent decade. It is apparent that Chinese organizations are quick to put resources into Australia, particularly in foundation and assembling segment (Kang and Jiang 2012). In any case, the difference in sparing rate has expanded the financing cost in China. So as to unravel these issues, the Australian and Chinese governments have built up another conciliatory foundation in the time of 2013. It gives a significant stage to both the administrations to advance arrangements around the organized commerce understanding. It likewise assists with creating other venture and exchange connections and resolve issues. In the wake of investigating all the articles related with the subject, a typical example has been found. It is clear that a large portion of the Australian Manufacturing organizations like to import their assets from China as it is less expensive. Also it has been discovered that there is an overwhelming reliance on the Chinese economy for their fares and speculations. It made China to be splendid and helpful market for Australia. Anyway it has been discovered that dependence with China has both positive and negative viewpoints. In any case, the positive perspectives are more conspicuous than the negative angles. It has been discovered that the piece of the pie of China in the FDI in Australia is expanding quickly. It has made business increasingly gainful for Australian makers. Reference List Austrade Economics, 2015, Trade and Investment note: How ward are australian Exports on China? https://www.austrade.gov.au/ArticleDocuments/5720/TIN-How-subordinate are-Australian-sends out to-China.pdf.aspx Beeson, M and Wilson, JD 2015, 'Settling its China: overseeing entanglements in sino-Australian monetary relationship', Security Challenges, vol. 11, no. 2, pp. 21-37. Beeson, M. furthermore, Zeng, J., 2016. Chinese perspectives on Australian international strategy: Not a complimenting picture.Australian Journal of International Affairs,70(3), pp.293-310. Chow, G.C., 2015.China's monetary change. John Wiley Sons. Ice, S., 2012. Embassy and the New Orthodoxy in Australian-Southeast Asian Relations.Southeast Asian Journal of Social Science,22, pp.189-208. Gilpin, R., 2016.The political economy of global relations. Princeton University Press. Holmes A 2016, Australias Economic Relationship With China, Parliament of Australia. https://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/bars/BriefingBook44p/China Kang, Y. furthermore, Jiang, F., 2012. FDI area decision of Chinese multinationals in East and Southeast Asia: Traditional monetary components and institutional perspective.Journal of World Business,47(1), pp.45-53. Morrison, W.M., 2012. China's financial conditions.Current Politics and Economics of Northern and Western Asia,21(3/4), p.289. Plumb, M., Kent, C. what's more, Bishop, J., 2013.Implications for the Australian economy of solid development in Asia. Hold Bank of Australia. Warner, M. ed., 2016.Changing working environment relations in the Chinese economy. Springer. Weatherbee, D.E., 2014.International relations in Southeast Asia: the battle for self-rule. Rowman Littlefield.

Saturday, August 22, 2020

The Butcher and His Fiend Like Queen in William Shakespeare’s Macbeth

The Butcher and his Fiend like Queen in William Shakespeare’s Macbeth Introduction At the finish of William Shakespeare’s Macbeth, Malcolm alludes to Macbeth and Lady Macbeth as: â€Å"This dead like butcher and his devil like queen,† when he was delegated as new ruler of Scotland. In Malcolm’s eyes, the Macbeths are only that, coldblooded killers who took away the seat from him and his dad. A butcher can be portrayed as somebody who slaughters, or have individuals murdered pointlessly or ruthlessly. A monster can be characterized as a barbarous individual, or one who causes inconvenience and irritation. Macbeth is a butcher and Lady Macbeth his monster like sovereign, as a result of covetousness he had ended the lives of numerous individuals really dear companions of him, and she controls him into doing the things he did with just her own aspirations on the most fundamental level. Investigation Lady Macbeth is â€Å"fiend like† when she figures out how to persuade Macbeth to execute Duncan. She is by all accounts missing all human graciousness, when she attempting to convince Macbeth to submit the death. Macbeth delays on the night that the homicide will be finished. He wouldn't like to do it. Woman Macbeth convinces him, taunts his shortcoming, in any event, proposing that she having the cruelest of considerations, the contemplations of slaughtering their little child. | â€Å"I would, while it was grinning in my face, Have pluck'd my areola from his boneless gums, And dash'd the cerebrums out, had I so sworn As you have done to this† (1,7) | Lady Macbeth needs to cause him to feel liable and do the homicide. The way that she is attempting to persuade Macbeth to carry out this loathsome wrongdoing when he falters is exceptionally malicious to be sure. Macbeth murders Duncan, the King, so as to pick up the seat. Macbeth chooses to slaughter Duncan himself, despite the fact that Lady Macbeth is strong and convinces him. After the homicide he says: | â€Å"I have carried out the thing. Didst thou not hear a clamor? † (2,2)| He have killed in light of insatiability, indicating his â€Å"butcher† side of himself. Duncan’s passing is particularly savage since Macbeth executed him in his rest and the way that Duncan was Macbeth’s visitor and cousin and furthermore was viewed as an incredible King. Macbeth before long understands that he can't stop at simply slaughtering Duncan. He comprehends that the one individual who is well on the way to compromise his situation as King is Banquo. This is on the grounds that he was available when the weird sisters gave Macbeth their prediction, and can figure that Macbeth is blameworthy of killing the King. Macbeth killed his closest companion, Banquo, for two distinct reasons. The witches’ forecasts, that Banquo’s child is to become ruler, and the dread about Banquo’s information on his messy wrongdoing. Macbeth relegates the three killers to slaughter both Banquo and his child Fleance. | â€Å"Fleance his child, that stays with him, Whose nonappearance is no less material to me Than is his father's, must grasp the destiny Of that dim hour. † (3, 1)| Banquo was Macbeth’s closest companion and had done nothing incorrectly; along these lines should this demonstration be the most butcher-like from Macbeth’s side. Macbeth butchered Lady Macduff and her child, because of the expectations made by the witches. Another case of Macbeth being a butcher is the point at which he employs the killers to murder the group of Macduff, just so as to cause him torment. | â€Å"The manor of Macduff I will astonish; Take advantage of Fife; provide for the edge o' the blade His significant other, his darlings, and all appalling souls† (4, 1)| To kill blameless youngsters and their mom is an extraordinarily merciless act. End â€Å"The butcher and his Fiend like queen† as Malcolm alludes to Macbeths toward the finish of the play, is a precise method to portray Macbeth and his better half. Macbeth can be portrayed as a butcher when he is engaged with the killings of the King, Banquo, his closest companion, and the group of Macduff. He kills honest individuals, individuals he like, just to pick up power. Woman Macbeth can be given the title of a savage like sovereign when she interests to kill Duncan and can be considered just to be a severe killer as Macbeth since she is the cerebrum behind the wrongdoing. Macbeth might not have killed King Duncan without the help of his â€Å"Fiend like queen†, however Macbeth house keeper that decision and in this manner he likewise decides to control in Hell instead of to serve in Heaven. This all came down to Macbeth’s insatiability and Lady Macbeth’s desire to turn into the King and Queen. Book reference Shakespeare, W. (1990) Macbeth, Arden

Friday, August 21, 2020

How To Write the Common App Essay Prompt 3, 2018-2019 TKG

How To Write the Common App Essay Prompt 3, 2018-2019 We’ve said it before, and we’ll keep repeating it: we ignore the essay prompts. However, we also understand that for kids that are ‘going it alone’ or who will have to vie with 30 other students for hands-on help from a teacher, the essay prompts can serve a very important purpose. They offer direction and they provide structure, so we’re breaking them down, one-by-one, just for you.Essay Prompt #3.Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?*If you just read this and are already thinking “ehhhh, not for me.” Check out our posts on the other prompts.*If this prompt is appealing to you, let me first tell you that there is only one reason that this one is ok. The reason is that it can be a straight-up vehicle for illustrating your growth through a specific and detailed story. College essays should be stories â€" always â€" and this prompt demands one. “Reflect on a time,” is literally asking y ou to tell the reader about a specific time. It’s pretty obvious, and if you’re not working with someone who can guide your feelings and thoughts and serve as a ‘Northstar’ for you, this can help because it absolutely requires a beginning, middle, and an end.In addition to asking you to focus on a specific moment, this prompt requires that the moment you choose is linked to the questioning or challenging of a belief or idea. It does not say that you have to hold that belief or idea (it could be one held by your family, community, or faith), but it should be one that is very close to you. If something doesn’t pop to mind pretty much immediately, this prompt is probably not for you. If you dig for something to talk about for this one, it will be painfully obvious, so it’d be better to move on.If something does pop to mind, there is potential. Take the time to interrogate it and explore it. Can you find a precise moment in it that you can turn into a story? Is it tied to wh o you are? Is it not represented anywhere else in your application?The best essays that come out of this prompt are based on emotional changes and developments. They may have been triggered by physical changes, but it’s the emotion that matters. Things that our students have tackled successfully include sexuality and self-identification, religion, politics, disagreements with parents or friends, or divergence from community expectations or norms. All of these are struggles that have a lot of room for exploration.Then there are the last two questions lumped on at the end.“What prompted your thinking? What was the outcome?”These questions are tricks designed to turn beautiful essays into cheesy gook. If you’ve done it right, you’ve already answered them by the time you even get to look at them. Your story has an arc, so of course, it includes a point of conflict that prompts your thinking. It also has an ending, so there absolutely better be an outcome worked in.But what the se questions do is that they make you wonder, “Maybe I should be more obvious? Do I need to spell things out? Maybe I should do it in the conclusion?”Maybe, Maybe, and NO.Yes, you should ensure that each part of your story is clearly visible. There are no bonus points in this game if you hide something from the reader or make them guess too hard.No, you should not do it in a way that could ever be called “spelling it out.” Spelling it out is for five-paragraph essays and the “memoir” you wrote in fifth grade.And no, under absolutely no circumstances should you be stuffing all of this into one neat little conclusion paragraph that documents how you discovered yourself and found the meaning of life. No matter how miraculous your discovery, it will sound cheesy.So yes, this is a prompt that is more workable than most of the rest, and it is a great fit for someone with an internal story to tell, but proceed with more caution than you think. If you decide to dive in, don’t kid yourself into thinking you’re committed. You can always pull back, and pick a different prompt. Perhaps that’s the most fun part of the essay writing process: they try to make it look strict, but you can really do whatever you want.If you’re looking for a more hands-on approach, let us know. We’re pros at turning great stories into stupendous essays.

Monday, May 25, 2020

The Writings of J.D. Salinger Essay - 1513 Words

The Writings of J.D. Salinger Jerome David Salinger, known as J.D., is an American short story writer and novelist. He was born on January 1, 1919 and is still alive at the age of 81. J.D. Salinger was born and raised in Manhattan. He went to prep school at Valley Forge Military Academy from 1934-1936. He spent 5 months in Europe when he was 18 or 19 years old. Then, in 1937 and 1938 he studied at Ursinus College and New York University. From 1939 to 1942, he went to Columbia University where he decided to become a writer. Salinger published short story collections and one novel. His best known work, The Catcher in the Rye, was published in 1951. The short stories he wrote were Nine Stories in 1953, Franny and Zooey in 1961,†¦show more content†¦By the time they make it through the end of the story they have changed for the better. One of these characters that he writes about in this situation is Holden Caufield in The Catcher in the Rye. He starts off in a bad situation because he has just flunked out o f his third private boarding school. He finally gives up life on his own in Manhattan and returns home in solitude where he finds happiness. The critics found these situations that the characters were in debatable (Hamilton 113). In Franny and Zooey, Franny and Zooey Glass are an example of Salingers misfit characters of the 60s. They are brother and sister who are super-intelligent freaks and cannot deal with society or reality. The controversy comes when they must chose between Salingers two worlds - the real or phony. Their older brothers teach them Zen Buddhism and many other religions and philosophies. Salinger uses this religious theme with these two characters to show how they have to deal with their world of religion and how they have to stop using religion to deal with their problems (Green). This religious theme was a controversial one for the author. Salinger often uses religion for comfort. He leads his characters on a journey for happiness through religion. It is a way to free them. Salinger uses much of the Zen philosophy to attain this freedom. The Zen Philosophy was a new sect of Buddhism thatShow MoreRelatedJ.D. Salinger is Holden Caulfield1666 Words   |  7 Pages Jerome David Sali nger is an odd character with a colorful background. He was a young man unable to complete college and obtain a degree, yet he was made very popular due to his writing abilities. â€Å"Despite his slim body of work and reclusive lifestyle, ‘Salinger’ was one of the more influential twentieth century American writers.† states Biography.com, â€Å"His landmark novel, Catcher in the Rye, set a new course for literature in post World War II America.† The Catcher in the Rye told aRead MoreSimilarities And Differences Between Salinger And Holden Caulfield1671 Words   |  7 PagesHolden Caulfield has many conflicts and life lessons. Throughout the story the author, J.D. Salinger, creates events that make the main character realize that in life people change and grow. The message behind the story is let children grab the â€Å"gold ring† and you can’t always be the catcher in the rye. All of the things that make Holden who he is have many resemblances to the life of the author, J.D. Salinger.   Ã‚  Ã‚   One of the similarities between Holden and Salinger’s lives are they both attendedRead More salinger Essay843 Words   |  4 Pages LIFE AND PHILOSOPHY OF J.D. SALINGER J.D. Salinger is one of the most renowned writers of his time. J. D. Salinger is most known for his controversial in the Catcher in the Rye. Salinger is also known for many of his writings such as Franney and Zooey, Nine Stories, and Raise High the Roof Beam, Carpenters. The summer of 1930 he was voted â€Å"The Most Popular Writer†. â€Å"Salinger is a beautifully deft, professional who gives us a chance to catch quick, half-amused, half-frightened glimpses ofRead MoreHolden Salinger s The Catcher s The Rye 898 Words   |  4 PagesRye, by J.D. Salinger, the main character and narrator Holden Caulfeild walks many different paths of life. He jumps around different aspects of his life throughout the book, showing the reader many different sides to himself. This theme is presented through the author’s technique in crafting the characterization and symbolism. J.D. Salinger develops a puzzle of a personality for Holden throughout the book, to show the complexity and mult itude of sides to Holden’s character. One way that J.D. SalingerRead MoreCatcher in the Rye Abstract Essay1364 Words   |  6 PagesAuthor: Catcher in the Rye by J.D. Salinger Author’s Background: J.D. Salinger was born on January 1, 1919, in New York City, New York. Jerome David Salinger was born to Sol Salinger and his wife Miriam (J.D. Salinger). Though he was a bright young man, when he attended McBurney School, he ended up flunking out and was soon after sent to Valley Forge Military Academy in Wayne, Pennsylvania (J.D. Salinger). After graduating Valley Forge, a couple years later, Salinger finally found the right schoolRead More The Catcher and the Rye / Huckleberry Finn Essay1251 Words   |  6 Pagesto twist or stretch the meaning in order to fit the material to which it applies. For example, the way J.D Salinger applies innocence to his work is quite different from the way Mark Twain uses innocence. Innocence also changes accordingly with the time period. The definition of innocence is dynamic with respect to author and time period, as illustrated in The Catcher in the Rye, by J.D Salinger and The Adventures of Huckleberry Finn, by Mark Twain. Throughout history the concept of innocence in literatureRead MoreSalinger s A Pretty Good Life Growing Up1269 Words   |  6 PagesGiselle Baez Ms. Cordil English 11R - A 11 May 2016 J.D. Salinger had a pretty good life growing up. He was born in New York City on January 1, 1919. Salinger’s academics weren t one of his priorities, but he did want to become one of the most famous authors. After failing several prep schools, he finally graduated from Valley Forge Military Academy in Pennsylvania (Telgen 117). He went to numerous colleges including Columbia University but didn t graduate from any. Salinger’s early adultRead MoreSummary Of Salinger s The Catcher Rye And Franny And Zooey 1966 Words   |  8 PagesSpecifically, J.D. Salinger. He is a well-known author who has wrote many influential books such as The Catcher in the Rye and Franny and Zooey. Salinger’s childhood, education, significant people, major influences,and historical events have all had an impact on how he became the face of a literary movement as well as his contributions to the art of American Literature. Jerome David Salinger was born on January 1, 1919 in New York CIty. His mother, Mariam Salinger, and father, Sol Salinger, also hadRead MoreEssay about J.D. Salingers Development of Holden Caulfield1174 Words   |  5 Pages Many authors put their own life as inspiration towards their works and characters. J.D. Salinger’s character development of Holden Caulfield has been affected by Salinger’s complications in his school life, devastating past relationships, and overwhelming traumatic events during his pre-The Catcher in the Rye adulthood. J.D. Salinger’s school life had many significant events that are shown through Holden Caulfield in The Catcher in the Rye. In the novel, the 17-year-old Holden Caulfield leavesRead MoreComparison Of IM Crazy By J. D. Salinger746 Words   |  3 PagesWhen J.D. Salinger went to war, he not only affected his own life, but also the life of Holden Caulfield. Similarities between Salinger and Caulfield are too numerous to write off as coincidence: both went to and flunked out of prep schools, and both had a penchant for language classes. Salinger’s life greatly impacted the plot and style of his works because Salinger used himself as inspiration for Holden, as demonstrated through â€Å"I’m Crazy†, â€Å"Slight Rebellion off Madison†, and The Catcher in the

Wednesday, May 6, 2020

Financial Statement Analysis and Business Valuation of Tcs

Financial Statement Analysis and Business Valuation of TCS By: Prashant Chaudhary Table of Contents About TCS 3 Calculation of Beta 3 Cost of Capital 4 Concepts of Cost of Capital 4 Weighted Average Cost of Capital 6 Financial Ratios 8 Liquidity Ratios 8 Solvency Ratios 8 Profitability Ratios 9 Comparison with Competitors in the Industry 10 Free Cash Flow 11 Sales forecast 13 Reformulated balance sheet 14 Reformulated Income Statement 15 Appendix A: Balance Sheet 16 Appendix B: Profit amp; Loss account (in Rs. Crores) 17 Appendix C: Cash Flow (in Rs. Crores) 19 About TCS Tata Consultancy Services (TCS) is Software services consulting company headquartered in Mumbai, India. TCS is the largest†¦show more content†¦This is the rate of return that a firm would receive if it invested in a different vehicle with similar risk. Cost of debt is the effective rate that a company pays on its current debt. This can be measured in either before- or after-tax returns. A company will use various bonds, loans and other forms of debt, so this measure is useful for giving an idea as to the overall rate being paid by the company to use debt financing. The measure can also give investors an idea as to the riskiness of the company compared to others, because riskier companies generally have a higher cost of debt. Cost of debt = Kd = Interest/Total borrowing | | Year | 2008 | 2009 | 2010 | Interest expense | 3.4400 | 7.4400 | 9.5400 | Total borrowing | 18.2500 | 40.3700 | 35.7400 | Cost of debt (%) | 18.8493 | 18.4295 | 26.6928 | Tax calculation | | Year | 2008 | 2009 | 2010 | PBT | 5,003.86 | 5,139.68 | 6,370.38 | TAX paid | 457.58 | 340.37 | 737.89 | TAX Proportion | 0.0914 | 0.0662 | 0.1158 | Cost of Debt After Tax | 0.1268 | 0.1231 | 0.1830 | Cost of Debt After Tax (%) | 12.68% | 12.31% | 18.30% | A firms cost of equity represents the compensation that the market demands in exchange for owning the asset and bearing the risk of ownership. It is basically the return that stockholders require for a company. Cost of equity can be determined using the Capital Asset Pricing Model (CAPM). Cost of Equity =Show MoreRelatedThe Cash Flow Of The Free Cash Flows ( Fcf )1609 Words   |  7 PagesFirm Valuation As shown in Exhibit 4, in order to value a company we first started by calculating the free cash flows (FCF) year by year. In order to do so, we decided to use the forecasted revenue numbers from Capital IQ and calculate all the other metrics by using the trends we saw in last three years (Exhibit 3). The company can allocate free cash flow in several ways, including but not limited to: repurchasing stock, reinvesting for growth and paying out dividends. After calculating the freeRead MoreHope Case Essay1146 Words   |  5 PagesProblem statement: CHN Incorporated is evaluating the purchase of Hope Enterprises. The company could enhance its position in the mid-market gaming casino hotel business with the acquisition of Hope Enterprises. Hope Enterprises is considered a prime acquisition because of its strategic location, customer segment, booming market .The overall gaming casino business is predicted to boom in the coming year, with revenues increasing by 15%. 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If you find no short or long range financial problems, provide the evidence to justify this conclusion. Short range financial problems – or short-term debt is all debt due within a 12-month period, or within the fiscal year. If Amazon has more debt than cash or cash equivalents, they are in meager financial healthRead MoreJET BLUE ; PREPARING FOR FINANCING2874 Words   |  12 PagesPAU/LBS/2011/10/024 FINANCE - 2 EXAM ANALYSIS OF JET BLUE CASE: PREPARING FOR FINANCING SYNOPSIS OF THE CASE JetBlue Airways Corporation was formed in August 1998 as a low-fare, low-cost but high service passenger airline serving select United States market. JetBlues operations strategy was designed to achieve a low cost, whilst offering customers a pleasing and differentiated flying experience. JetBlue has had a successful business model and strong financial results during that period, and performedRead MoreBusiness Plan Proposal - Acquisition of 12 Containerships7474 Words   |  30 PagesCass Business School Academic Year 2005-2006 MSc Shipping, Trade Finance MSc Energy, Trade Finance Academic Year 2005 -2006 Business Plan Proposal: Acquisition of 12 Containership vessels to participate in the â€Å"Motorways of the Seas† European Union Programme. Group 17 International Commodity Trade Coursework -- Business Plan Cass Business School Academic Year 2005-2006 Table Of Contents EXECUTIVE SUMMARY.............................................................Read MoreCountry Road Limited6314 Words   |  26 Pages| 2010 | | | | | Country Road Limited | Business analysis and valuation | * Table of Contents Executive summary 3 1. The Retail Industry amp; its Prospects 4 1.1 Current amp; Future Overview 4 2 Corporate strategy 4 3 Earnings Manipulation Assessment amp; Findings 5 4 The Facts: Financial Ratio Analysis 6 5 Profitability and Operating management of CR 6 5.1 Dupont System Analysis 6 5.2 CR’s operating management 8 6 Investment management 8 6.1 WorkingRead MoreA Brief Note On Weighted Average Cost Of Capital2014 Words   |  9 Pagesthe WACC works and which methods to use for this particular company, AstraZeneca, with relevant data reference. What is WACC ? WACC = E/V x Re + D/V x Rd x (1-Tc) â€Å"A calculation of a company’s cost of capital in which every source of capital is weighted in proportion to how much capital it contributes to the company†. http://financial-dictionary.thefreedictionary.com/WACC WACC is the acronym of â€Å"Weighted Average Cost of Capital† which calculates the cost of a company capital from all sourcesRead MoreFinancial Analysis on Tata Consultancy Services11191 Words   |  45 PagesFINANCIAL ANALYSIS ON TATA CONSULTANCY SERVICES SUBMITTED TO PROF . D.V.RAMANA Debasis Sarangi(77) Dhanya K(78) Dinesh Kumar Mandal(80 TABLE OF CONTENTS 1. Acknowledgments†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 2. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 3. Environment Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 4. IT Industry Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 5. Company Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 6. Ratio Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...15 Liquidity Ratios†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.15 EfficiencyRead MoreFlash Memory Inc. 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Tuesday, May 5, 2020

Production Planning and Control Management

Question: Discuss about the Production Planning and Control Management. Answer: Introduction For this report Coca Cola Company has been chosen since it has the largest supply chains in the world. The supply chain of the beverage companies is similar to that of other manufacturing companies with distribution, retailers and consumers all playing their respective roles. This report will basically focus on an overview of the company supply chain. The company has a unique supply chain management in that in that it only produces syrups concentrates then sells them to bottling enterprises over the world. The paper will analyze the main key flows of supply chain applied by Coca Cola, how effective they are, and suggest recommendations of how company can improve. Also the report addresses the make processes well as the supply chain forecasting. Coca cola is one of the powerful brands in the world, an iconic beverage manufacturer that has dominated the market for more than a whole century. Currently offering about 500 brands in over 200 countries serving around 1.8 customers all over the world on daily bases, it prides for top four non-alcoholics beverages which are Diet Coke, Fanta, and Sprite among others like juices, energy drinks, and water. Its success has been as a result of a vision and a system based of excellence. (Hayes, 2007) Coca Cola Enterprises which is the companys main bottler in Western Europe, the company aims at being the leading or a strong number two in all sectors it competes in. Coca cola just like any other organization with long term goals faces numerous challenges to achieve a sustainable growth. To ensure continued consumption of their products regardless of the recipes for products being similar the company uses diverse multiple formulas in preparation of their drinks, this ensures successful supply chains over and over again. It also strives to ensure that it delivers fresh products throughout, makes sure their shelves as well as those of their distributors and retailers are always stocked; this is the long run results into satisfied and happy customers (Rodgers, 2011) The supply chain of Coca Cola contains of the bottling plants, bottling plants as well as the raw materials supply. The company has a distinction between their direct suppliers (of the ingredients, packaging, market equipments promotion services and materials) and the supply of raw materials food their ingredients. Coca cola has managed to create a sustainable supply of raw materials from its suppliers as well as ensuring there is a continued flow of products to its consumers at all times. This is made possible through the various retailers and distributors that the company has worldwide. Information needs to have a smooth flow both internally and externally, information on purchase orders, monthly schedules, technological change requests are among the internal information that Coca cola ensures flows smoothly internally, on the other side still the company maintains a smooth flow of external information ,for example it ensures there is quality complaints handling, suppliers information flow, the company ensures this is achieved through constant interactions between customers and suppliers, also it incorporates distributors, retailers, and providers of logistics into their overall network of information (Koh, 2007) According to the Coca-Cola Enterprises report (2015) the company through the help of other IT systems is able to provide more accurate inventories, maintain information on sales and orders. The information is then gathered and consolidated into the APS system, this helps in having smooth information thought the company. Coca cola has system that allows for quotations, purchase orders, quality complaints, reports on supplier performance flows from the side of the customers to suppliers By applying the game theory in future the company can see its revenues shoot from their current position, then company should realize this by analyzing the conflicting perspectives that exists between decision makers in the different business scenarios , to increase and create a sustainable supply chain its recommended that they strive to achieve a win situation. Due to the numerous transactions the company carries out every day the company has to ensure there is a clear illustration of the flow of money in the company, cash in and cash out must be clearly indicated and the information on all transactions should be clearly recorded (Harford, 2007) .For Coca cola based on the transactions and suppliers invoices, the customer must be issued with the invoice and go through them for correctness, if its correct money flows from the customers flows to the suppliers., at times money also flows from suppliers to customers in form of debit notes. In future to further the companys sales transactions the company should combine all its components, this includes the human , capital, information, raw materials and financial resources, this helps the company come up with a sub system as part the large system that assists the company in its networking. It will as well see to it that the internal and external factors which results into cash flows are harmoniously integrated. Return flows entails the backward flow of the activities, its not possible to have a zero products return in a companys supply chain. Mostly return flows occurs as a result of delivery mistakes, for Coca-Cola Company being a large company conducting online transactions, offering direct-to-home/ store shipments, as well as complexities that come along with global sourcing exposes the company to some delivery mistakes (Malone, 2004).Returns flows has negative impact on all parties involved in the companys transaction, dissatisfied customers who sends back the purchased products, the supplier who have to receive back the products, the manufacturer who used the raw materials to produce unwanted products. This therefore leads us to the critical need for carrying out return flows planning and being prepared for such eventualities at all times. Coca-Cola like any other company should embrace it and the outcome will be planned and regulated costs of operating the business, satisfied customer s that in the long run impacts positively on the companys Return on Investments(Malone, 2004) Coca cola is the one of the leading world best known beverage brands globally; its brands are found all over especially in supermarkets. A coca cola enterprise (CCE) is the one responsible for the manufacturing and distribution of its products. For its production it buys syrup concentrates from the main company Coca cola, combining it with other relevant ingredients to produce the iconic beverages. In planning for its production activities the company has established a uniform IT system program along all its strategic business units, this allows for a consistent products standards and product processes. This enables the company to easily integrate new technologies and business practices into their systems, which enables management of dependentdemand records, as well as carrying out necessary order replenishments. The system gives information on the quantity of end products produced during certain periods of time .in planning for its material requirements the company takes note of the bill of materials, usage quantities, the inventory records, overall item components and the parent-component relationship and finally the future is segmented into time periods(Jacoby, 2009) Coca-Cola Company has 100% timely deliveries to their customers, in all its facilities as well as a fulfilled order fulfillment. On the suppliers each of the companys facility has an efficient and timely delivery performance strategy, with improved business processes that have great reductions in cycle times between the purchasing order time and the customer order processing time. Material Requirement Planning (MRP) of the company time-phased information consists of the scheduled receipts, overall gross requirements, planned order releases, the projected on hand inventory and has achieved Class A MRP II performances over time. Its inventory turnover continues to improve as on hand inventory has declined from 50 to 75%, with productivity gains rising from 85% to 100 %(Krishner, 2014). In future the company can apply Organizational buying behavior theory to pre contract and managing the demands of the company from its customers, this can be effectively done at the procurement department, its impacts and application differs depending on the companys risks at different times(Handfield Nichols, 1999) The company should incorporate political decision-making models in solving interdepartmental conflicts and create smooth production activities. It also helps in choosing the potential customers, assessing the purchase bid expressed on its products as well as in choosing the right suppliers. The company should as well use game theory in making future economic decisions that affect the company and customers as well as the suppliers; this will help in making anticipations about the other partys moves. By applying this theory the coca cola will be in a position to make predictions regarding the behavior of its customers as well as that of its suppliers based on their repeated interactions. This will help reduce inventories and regulate the return flows(Handfield Nichols, 1999). Supply Chain Forecasting Supply chain has several techniques that organizations can use in forecasting their productions trends. These include; This is based on judgmental evaluations, its useful in cases where by the available data is very scarce, or data is no longer relevant, or in extreme cases the data is no longer available at all. Examples of such forecasts in a business are forced sales estimates, visionary market forecasts and the Delphi methods (Blanchard, 2010) Coca cola can make use of the qualitative forecasts when opening up new branches by making a vision on the possible market availability of its products before setting up facility, they will give them a rough idea of the possible market in the region. This method use the past or historical data to forecast on the supply chain, it helps is estimating the nature of demand at given times, in deciding on these both internal and external factors must be considered (Greene .Armstrong, 2012) In the example we have above of the Coca cola company application of this model can be done by taking the sales records as well as the purchase orders at a given time of the year in the past then deriving the anticipated sales demands and supply chains in the future , at such times of the year in the future. This is a visual model, in that visual information is used to predict the sales patterns, the information to be used is plotted graphically, with the use of graphs it gets easier to monitor the sales and purchase trends, hence becomes easy to fore tell on the anticipated trend (Ellis, 2008). As manager its easy to convert data on spreadsheets into graphs which are simple, easy and quick to analyze and come up with the desired forecasts. This method entails making forecasts on sales data when a definite pattern are present in the company , be it upward or downward, trend models includes the regression model, exponential smoothing as well as the triple smoothing. Coca Cola is best suit to use these forecast methods since it has both upward activities and downward activities patterns, hence suitability of their application (https://www.apics.org/) In conclusion market as well as demand forecasts are useful tools in deciding on prices, assessment of future capacities needed, as well in making an analyses and settling on decisions on new marketing entrance or on product expansions or setting up new markets for the available products. Its important to have real data when carrying out an analysis of the overall market demands that gives an estimate of the volume of products that would be purchased by a certain consumer group in geographically defined regions. Each company therefore irrespective of the industry should have clear records stored in their inventories and a Coca-Cola is no exemption. References Blanchard, D. (2010). Supply Chain Management Best Practices (2nd ed.). (J. W. Sons, Ed.) ISBN 9780470531884. Ellis, K. (2008). Production Planning and Inventory Control Virginia Tech. McGraw Hill. Greene, K. C., .Armstrong, J. S. (2012). Strutrured analogies for forecasting. Handfield, R. B., Nichols, E. L. (1999). Introduction to Supply Chain Management. New York: Pritience Hall ISBN 0-13-621616-1. Harford, T. (2007, May 11). The Mystery of the 5-cent Coca-Cola. Why its so hard for companies to raise prices. Slate. Hayes, J. (2007, July 10). Coca-Cola Television Advertisement. Dr. John S. pEMBERTON. Nation Restaurant . Jacoby, D. (2009). Guide to Supply Chain Management: How Getting it Right Boosts Corporate Perfomance (1st ed. ed.). (E. Books, Ed.) Bloomberg Press. Koh, N. I. (2007). Production Planning Control. The Management Operations, 16, 545-554. Krishner, A. (2014). Material Requirements Planning. Coca-Cola MRP. Malone, R. (2004). Closing the Supply Chain Loop: Reverse Logistics and SCOR Model. Digital Editions. Rodgers, K. (2011, February 15). This American Life bursts Coca Cola bubble. What is in the Original Recipe.

Saturday, April 11, 2020

Marketing Principles free essay sample

Understand the individual elements of the extended market mix Explain how products are developed to sustain competitive advantage 3. 1) Competitive advantage is when a company has a strategic advantage over its rivals. Products can be developed to have a competitive advantage if all developments are made to the product before it goes on the market instead of having many versions of a product which get better as more updated versions of the product are released. The development of new products has to be based on the wants and needs of the customers. Rather than simply releasing a product and waiting to see if the demand is there for it, firms should be conducting market research beforehand in an attempt to find out whether there is a) a demand for a product and b) a gap in the market for the particular product if the firm releases it. You can make your product different from products made by your opposition, if you can differentiate your product from that of your competitors, then you can position yourself in a prime position in the market. We will write a custom essay sample on Marketing Principles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If you can provide unique and special benefits to your customers that no one else can provide them, then you are well-positioned to maintain them as loyal customers. Explain how distribution is arranged to provide customer convenience 3. 2) There are several ways in which businesses arrange distribution to provide customer convenience. The methods used may vary slightly based on what sort of business is being operated. Distribution comes under the place category in the market mix and companies develop proper distribution systems because accessibility of the customers enhances the potential sales for a company. For example, if the Coca Cola Company does not outsource its distribution services and Coca Cola bottles would have been available only from the factories then customers might not have been willing to get them. It is more convenient for the customers to get Coca Cola drinks from nearby retailers as opposed to getting it from a wholesaler. Therefore, distribution can become a major strength or a weakness for a company. Explain how prices are set to reflect an organisations objectives and market conditions 3. ) Prices are always established with an organizations objectives or goals and market conditions in mind. Management decides the marketing strategy, sets the organizational goals and objectives, and decides on what product lines and services are worth pursuing. For this reason, prices are always subject to the character and beliefs of those who lead the organization. Prices are also established based on an organizations goals and the market conditions at any given time in the busin esss operations. Companies examine the market and look at the way certain products are performing. This is how they determine if a product is going to be included in their own product lines or services that they offer. This is also how they decide if they are going to continue to produce a particular product. Products that dont perform well are often discontinued. Sometimes, prices may be lowered, but this is difficult to do if production costs are still high. A business that cannot see a profit or a sufficient profit on a particular product will simply discontinue it rather than lower the purchase price and lose money on production. Businesses also look at market conditions in terms of competitor performance and pricing in order to set their own success measures. This is why you will see many businesses producing similar products and pricing those products very similarly as well. Illustrate how promotional activity is integrated to achieve marketing objectives 3. 4) Marketing objectives include objectives to do with profits earned for the company and promotional activities really encourage sales, attract new customers and promote products which help them sell even more quickly and help the company earn more money. Promotional activities include in-store demonstrations such as samples of new product being given away to customers for free this promotes certain products, coupons which encourage people to buy products because they get discounts on the items and advertising campaigns which attract people attention to your company and also advertisements help build awareness of both the company and its products. People would not know a particular company offers certain products unless the company advertises them. Analyse the additional elements of the extended marketing mixes 3. 5) The additional 3p’s added to the traditional 4p’s are physical layout (how a shop looks), provision of customer service (how well customers are served) and processes. Physical layout -today consumers typically come into contact with products in retail units and they expect a high level of presentation in modern shops e. g. record stores, clothes shops etc. Not only do they need to easily find their way around the store, but they also often expect a good standard or presentation. Provision of customer service customer service is very important in modern service industries. Customers are likely to be loyal to organisations that serve them well from the way, in which a telephone query is handled, to direct face-to-face interactions. Processes associated with customer service are a number of processes involved in making marketing effective in an organization e. g. processes for handling customer complaints, processes for identifying customer needs and requirements, processes for handling order etc. Marketing Principles free essay sample Be able to use the concepts of segmentation, targeting and positioning 3. Understand the individual elements of the extended marketing mix 4. Be able to use the marketing mix in different contexts. Outcomes LO1 Understand the concept and process of marketing LO2 Be able to use the On successful completion of this unit a learner will: LO 1. 1 explain the various elements of the marketing process LO 1. 2 evaluate the benefits and costs of a marketing orientation for a selected organisation LO 2. 1 show macro and micro environmental factors which influence marketing decisions LO 2. propose segmentation criteria to be used for products in different markets LO 2. 3 choose a targeting strategy for a selected product/service LO 2. 4 demonstrate how buyer behaviour affects marketing activities in different buying situations LO 2. 5 propose new positioning for a selected product/service concepts of segmentation, targeting and positioning LO3 Understand the LO 3. 1 explain how products are dev eloped to sustain competitive advantage LO 3. We will write a custom essay sample on Marketing Principles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2 explain how distribution is arranged to provide customer explain how prices are set to reflect an organisation’s ndividual elements of the extended marketing mix convenience LO 3. 3 objectives and market conditions LO 3. 4 illustrate how promotional activity is integrated to achieve marketing objectives LO 3. 5 analyse the additional elements of the extended marketing mix 3 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business LO4 Be able to use the LO 4. 1 plan marketing mixes for two different segments in consumer markets LO 4. 2 illustrate differences in marketing products and services to businesses rather than consumers LO 4. show how and why international marketing differs from domestic marketing. marketing mix in different contexts. 4 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Programme: Unit Number: Unit Title: Module Tutor: Email: BTEC Higher National Certificate in Business 4 Marketing Principles Nalika Danthasinghe/Twain Moss Nalika. [emailprotected] uk. com Twain. [emailprotected] uk. om 1. Report 11/02/2013 14/06/2013 Produce a report to present to the Managing Director of your chosen company. The must be written in professional manner and properly referenced. The report should comply with the word count of 2500 with +/- 10% margin. You may use tables and diagrams to support your report to illustrate the text. Word count excludes the index, headings, information contained in tables, references and bibliography. Assessment Type: Individual Assignment Number: Distribution Date: Submission Date: Assessment Format: As a newly appointed Marketing Manager, you are required to carry out a detailed industry analysis for your chosen organisation. The purpose of this is to formulate a suitable marketing campaign for your chosen organisation. Produce a report detailing the below. As part of the introduction to the report give a brief explanation of the various elements of the marketing process (LO 1. 1) Evaluate the benefits and costs of a marketing orientation for the selected organisation. (LO 1. 2) Carry out a thorough organisation, industry and market environment situation analysis. For this, identify and analyse Macro environment, Micro external environment, Micro internal environment and the capabilities using a range of tools and techniques suitable for each market situation. Summarised your analysis using a SWOT Analysis. Include minimum key factors such as the different analysis models, you must carry out; Macro environment analysis Micro external environment 5 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Micro Internal (Core Distinctive competencies) Capabilities You must carry out the above analysis and you are welcome to use more tools and techniques to support your findings. Summarise your finding through a SWOT analysis (LO 2. 1) Following the SWOT analysis identify a product/service hat can be marketed to two different segments. Justify your reason for the proposed segmentation criteria. (LO 2. 2) Choose a target strategy for the chosen product/service. (LO 2. 3) For the chosen strategy discuss how the buyer behaviour affects marketing activities in different buying situations. Discuss the buyer behaviour in relation to the segmentation criteria you have identified. (LO 2. 4) Suggest a range of position ing options for your selected product/service (LO 2. 5) Develop a marketing plan for the proposed strategy addressing the issues identified in the marketing analysis. For example you may identify the strategies such as, Increase existing market share through market stimulation Increase existing market share through new product development Entering a new market through introducing existing product(s) to a new market Entering a new market through new product development Focus on one of the objectives and develop a marketing plan. Provide a justification and an explanation with reasons for the chosen strategy. Your explanation should include, ? how the product is going to be developed to sustain competitive advantage (LO 3. ) ? how distribution is going to be arranged to provide customer convenience (LO 3. 2) ? how you would set the price of the product to reflect organisation’s objectives and marketing conditions (LO 3. 3) Plan and recommend marketing mixes for the two different segments you have discussed in the Assignment 01. (LO 4. 1) For the segments you have discussed above clearly explain the marketing mix with including the promotion e lement. You should discuss how the promotional activity is integrated to achieve marketing objective. (LO 3. ) Include an analysis into the additional elements of the extended marketing mix, providing your marketing plan (LO 3. 5) To summarise your findings and recommendations, ? Suggest a budget, resources and a timescale. 6 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Programme: Unit Number: Unit Title: Module Tutor: Email: BTEC Higher National Certificate in Business 4 Marketing Principles Nalika Danthasinghe/Twain Moss Nalika. [emailprotected] uk. com Twain. [emailprotected] uk. com Assignment Number: Distribution Date: 2. Essay Questions 11/02/2013 Submission Date: Assessment Format: 14/06/2013 Apart from the above main assignment you are required to answer the following questions. The answers should take the format of a written essay. The word count is flexible for this task however it is recommended that at least 500 words are used to discuss each question. Assessment Type: Individual Question 02 In Assignment 1, you have developed a marketing strategy to market the products and services to the consumer. What differences are there if you market your products and services to an organisation? (LO 4. 2) Question 03 Think of marketing abroad. Following the completion of assignment 1, suggest on implementing a marketing strategy to market abroad. What would be different from international marketing to domestic marketing? (LO 4. 3) 7 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Assessment Criteria: P1-P15 Pass Criteria M1-M4 Merit Criteria D1-D3 Distinction Criteria To Achieve a Pass To gain a pass grade you must attempt all three assignments and you must satisfy the pass criteria as outlined below. LO 1. 1 explain the various elements of the marketing process (P1) LO 1. evaluate the benefits and costs of a marketing orientation for a selected organisation (P2) LO 2. 1 show macro and micro environmental factors which influence marketing decisions (P3) LO 2. 2 propose segmentation criteria to be used for products in different markets (P4) LO 2. 3 choose a targeting strategy for a selected product/service (P5) LO 2. 4 demonstrate how buyer behaviour affects marketing activities in diffe rent buying situations (P6) LO 2. 5 propose new positioning for a selected product/service (P7) LO 3. 1 explain how products are developed to sustain competitive advantage (P8) LO 3. explain how distribution is arranged to provide customer convenience (P9) LO 3. 3 explain how prices are set to reflect an organisation’s objectives and market conditions (P10) LO 3. 4 illustrate how promotional activity is integrated to achieve marketing objectives (P11) LO 3. 5 analyse the additional elements of the extended marketing mix (P12) LO 4. 1 plan marketing mixes for two different segments in consumer markets (P13) LO 4. 2 illustrate differences in marketing products and services to businesses rather than consumers (P14) LO 4. 3 show how and why international marketing differs from domestic marketing (P15) Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business To Achieve a Merit To gain a merit grade you must achieve all the pass mark criteria and in addi tion you must satisfy the criteria as outlined below. Submit your work on time and in appropriate format. (M1) Identify and apply strategies to find appropriate solutions through effective judgement (M2) Select/design and apply appropriate methods/techniques. You are judged on the application of relevant theories and techniques and the justification for their application (M3) Present and communicate appropriate findings. This includes the use the appropriate structure and approach with coherent, logical development of principles/concepts for the intended audience (M4) To Achieve a Distinction To gain a Distinction grade you must achieve all the pass mark criteria and all the merit mark criteria and in addition you must satisfy the criteria as outlined below. Use critical reflection to evaluate own work and justify valid conclusions including realistic improvements which have been proposed against defined characteristics for success. D1) Demonstrate convergent / lateral/creative thinking by showing evidence on receptiveness to new ideas and effective thinking in unfamiliar contexts. (D2) Take responsibility for managing and organising activities including accommodating the unforeseen and recognising the importance of interdependence. (D3) Your subject tutor will be able to give you general guidance and feedback on improving your work however it is your responsibility to seek feedback from the subject tutors on the above criteria for you to achieve the intended grades. 9 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Support materials Textbooks Adcock D et al — Marketing Principles and Practice 4th Edition (Pitman Publishing, 2001) ISBN: 027364677X Brassington F and Pettitt S — Principles of Marketing 3rd Edition (FT/Prentice Hall, 2003) ISBN: 0273657917 Jobber D — Principles and Practice of Marketing 3rd Edition (McGraw Hill, 2001) ISBN: 0077096134 Kotler P et al — Principles of Marketing 3rd European Edition (FT/Prentice Hall, 2001) ISBN: 0273646621 Magazines, journals and newspapers Campaign Harvard Business Review Journal of Marketing Management Marketing Review Marketing Marketing Business Marketing Week The Financial Times and other daily newspapers which contain a business section and market reports Videos The Marketing Mix at Cadbury’s (1998, TV Choice) Marketing Decisions (1998, TV Choice) What is Marketing? (2001, TV Choice) Websites www. bized. ac. uk www. cim. co. uk Provides case studies appropriate for educational purposes The Chartered Institute of Marketingâ€℠¢s site contains a useful knowledge centre www. ft. com The Financial Times business sections www. marketing. haynet. com Marketing magazine www. thetimes100. co. uk multimedia resources 10 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Plagiarism and Collusion When producing the assignments, Learners must not copy any material whole or part from fellow students intentionally or unintentionally. Any materials including phrases, paragraphs, diagrams, tables, charts or graphics copied from books, journals, web sites or any other sources must be properly referenced according to the Harvard referencing system. Even if the words are changed or altered learners must clearly reference the source. However learners must not include contents from other sources for over 25% of overall assignment, therefore learners are required to produce a ‘Turn-it-in’ originality report for any coursework, essays submitted for assessment. Any assignments submitted without a ‘Turn-it-in’ report will be refused and returned without marking. Collusion: Unless stated otherwise, you must not produce assignments in collaboration with fellow students where the assessment is based on the individual work. Such material will be refused by the assessor and you will receive no mark. You must not share your individual assignments with fellow students and in an event both lender and the receiver will be disqualified for the assessment. Plagiarism and Collusion is seriously dealt with according to the regulations at Regent College and any learner who fails to produce an original piece of work may disqualify of taking the assessment and may have to repeat the unit. Extension and Late Submission If you require an extension you must produce a valid reason with evidence. You must request extension using a coursework extension request form available from the college. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick. Late ubmission will only receive a pass mark unless you provide a valid reason for the late submission with evidence. However the assessor has the right to refuse your assignment if you submit after the deadline unless you provide a valid reason for the late submission with evidence. Any late su bmissions must accompany a completed Late Submission form with the evidence such as a medical certificate in the event of you being sick. 11 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Attendance and Punctuality The student must attend all lessons on time. In case of illness, the student must contact the college before 9. 0am in the morning of the day of the lesson to inform of their absence. The attendance and punctuality will be monitored by the College. Student who is late more than 15 minutes to the lesson will not be allowed in and marked as absence. Student must maintain 80% attendance for each unit to be eligible to submit their work for assessment. The student will face an automatic referral for any unit where student’s attendance falls below 80%. The student has to retake such units by attending next cohort. This is subject to availability of the unit and the College is not obligated to provide specific extra teaching hours to those who have missed lessons. Unless there are mitigating circumstances, the absence will not exempt student from paying their fees and will face the same rules and regulations of a student who missed payment. General Guidance This unit is assessed on 100% coursework including your active participation in lessons and class activities. You must submit assignment 1 and 2 to receive an overall mark. You must clearly reference your work according to the Harvard Referencing Guide. Work submitted without proper reference will not be marked. You should plan well in advance on how to tackle this assignment. You should seek knowledge outside the classroom lectures and activities to gain maximum learning outcome. You should access recommended upporting materials as suggested and use the knowledge in your assignments. In terms of attendance and participation, you should attend lessons regularly and participate in class activities which would be taken into account before the final mark is awarded. Your participation in the l essons will count towards your grades and your regular attendance is in line with the College regulations and the Home Office regulations (for international students). 12 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Feedback Sheet Programme: Unit Number and Title: Module Tutor: BTEC Higher National Certificate in Business Unit 4, Marketing Principles Learner name: .. Information/feedback on assessment and grading criteria Assessment criteria (Pass-P) LO 1. 1 explain the various elements of the marketing Achieved Evidence Feedback Yes/No process (P1) LO 1. 2 evaluate the benefits and costs of a marketing orientation for a selected organisation (P2) LO 2. 1 show macro and micro environmental factors which Yes/No Yes/No influence marketing decisions (P3) LO 2. 2 propose segmentation Yes/No criteria to be used for products in different markets (P4) LO 2. 3 choose a targeting Yes/No strategy for a selected product/service (P5) LO 2. demonstrate how buyer Yes/No behaviour affects marketing activities in different buying situations (P6) LO 2. 5 propose new positioning Yes/No 13 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business for a selected product/service (P7) LO 3. 1 explain how products Yes/No are developed to sustain competitive advantage (P8) LO 3. 2 explain how distribution Yes/No is arranged to provide customer convenience (P9) LO 3. 3 explain how prices are Yes/No set to reflect an organisation’s objectives and market conditions (P10) LO 3. 4 illustrate activity how Yes/No is promotional integrated to achieve marketing objectives (P11) LO 3. analyse the additional Yes/No elements of the extended marketing mix (P12) LO 4. 1 plan marketing mixes Yes/No for two different segments in consumer markets (P13) LO 4. 2 illustrate differences in Yes/No marketing products and services to businesses rather than consumers (P14) LO 4. 3 show how and why Yes/No international marketing differs from domestic marketing (P15) 14 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business Grading criteria (Merit-M; Destination-D) Submit your work on time and in appropriate format. (M1) Identify and apply strategies to find appropriate solutions Yes/No Yes/No Achiev ed Evidence Feedback hrough effective judgement (M2) Select/design appropriate methods/techniqu es. You are judged on the application of relevant theories and and apply Yes/No techniques and the justification for their application (M3) Present and communicate findings. the use This the and Yes/No appropriate includes appropriate approach logical structure with coherent, of the development for principles/concepts intended audience (M4) Use critical reflection to Yes/No evaluate own work and justify valid conclusions including realistic improvements which have been proposed against defined characteristics for success. (D1) Demonstrate convergent / Yes/No 15 Unit 4: Marketing Principles Regent College BTEC Higher National Diploma in Business ateral/creative showing thinking by on evidence receptiveness to new ideas and effective thinking in unfamiliar contexts. (D2) Take managing activities responsibility and for Yes/No organising including accommodating the unforeseen and recognising the of importance interdependence. (D3) Assessor’s general comments: Assessor’s Si gnature: . Print Name: . Date: .. 16 Unit 4: Marketing Principles Regent College

Tuesday, March 10, 2020

Michigan Medical Records and Supportive Evidence Detroit, Flint, Warren MI

Michigan Medical Records and Supportive Evidence Detroit, Flint, Warren MI Medical Records and Supportive Evidence Medical records are crucial in a disability determination. At the initial application stage, Social Security will obtain medical records from each of the applicant’s providers during the relevant time period of alleged disability.Once the application is filed, Social Security will typically send a letter requesting pertinent medical records along with medical release forms or authorizations signed by the applicant in compliance with HIPPA laws. Unfortunately, much can go wrong from this step of the initial application process through the decision by a Disability Determination Services (DDS) representative which typically occurs two to four months later. For example, the claimant may overlook one or more of their medical providers in their initial application, or fail to provide relevant updates (e.g. new physician, x-ray, hospital visit, etc.) to their DDS representative so that it may be requested and made part of the file.Further, follow-up phone calls are typically required to ensure the record request was received, processed, and sent in to DDS for consideration. Oftentimes, the requests may be faxed back to DDS and, like many other electronic forms of communication, can encounter their own set of problems – they can fail to send, come through illegible or incomplete, or get filed incorrectly to name a few. The role of an attorney who specializes in Social Security benefits is to ensure that the client’s records are requested, received, submitted, and filed appropriately. Further, an attorney can draft Residual Functional Capacity (RFC) Questionnaires for the applicant’s medical providers to complete which can serve as additional evidence for the case. In fact, a RFC Questionnaire completed by one of the applicant’s treating physicians can actually assist DDS workers in understanding an applicant’s work-related limitations, and can even help lead to a quicker disability decision.Social Security evaluates RFC Questio nnaire and other forms of â€Å"opinion evidence† under CFR S 404.1527. In evaluating the weight of the medical evidence, the following factors are considered: examining relationship; treating relationship; supportability; consistency; specialization; and other factors, such as familiarity of the disability rules. Our attorneys at Disability Attorneys of Michigan understand these rules and can help individuals navigate from the application process through appeals to the District Court level.

Saturday, February 22, 2020

Cancellation of U.S. Air Force Tanker Program Essay

Cancellation of U.S. Air Force Tanker Program - Essay Example The program however has difficulty getting off the ground and had undergone several calls for Requests for Proposals (RFPs) as controversies and contentious issues regarding contracts and acquisitions had long riddled. In 2004, the program was compelled to shut down when the main players in the negotiation were revealed to be involved in highly unethical issues and in 2008, the program was re-shelved one more time as one of the parties in the negotiations filed a bidding protest with GAO. At present, the AF prepares for its third attempt to hold a bidding of the project. The US Air Force tankers are aircrafts whose primary function is to refuel other aircrafts like fighters, bombers, surveillance aircrafts and other planes used by the Air Force, Navy and Marine Corps while those aircrafts are airborne. The importance of the tankers is that they obviously give US aircrafts power even beyond US borders because they allow these aircrafts to go longer distances and prolong their airborne time. Aerial fueling capability therefore is of critical importance to the country to sustain its superior aerial firefighting and firepower capability in the world (O’Rourke 2009 1). The present tanker fleet of the US Air Force consists of 453 KC-135 Stratotankers (see Fig. 1) built by Boeing, many of which were acquired by the Air Force (AF hereafter) as early as 1957 with the latest batch acquired in 1967. The average age of the Stratotankers is 47 years old. A much younger model, the KC-10 was also acquired by the AF in 1981 but there are only 59 of them (O’Rourke 2009 2-3). US policymakers had been concerned with the ageing state of the Stratotankers since the 1990s but it wan in 2002 that concrete steps were taken to remedy the situation. US Congress passed the Leasing Authority Act 2002 which authorized the AF to lease 100 Boeing 767s for a period not more than ten years and modify them into aerial fuel tankers. The

Thursday, February 6, 2020

European System of Balance of Power Article Example | Topics and Well Written Essays - 1000 words

European System of Balance of Power - Article Example France was very much afraid of Germany after WWI. During the treaty of Versailles, they made their point. After the WWI the French economy weakened day by day. Their demands include the return of Alsace-Lorraine to France, financial and military aid by League of Nations in case of the German attack and should have French control over left bank of the Rhine Republic and Saar. Finally, it has been said that the French asked too much and pushed the Germans to a corner. The US, on the other hand, helped the European community by giving financial aid. They helped the Germans to come out of the financial crisis. The US realized the importance of the United Nations and convinced its allies and enemies to join the group. After centuries of bloodshed on the continent, with reconstruction after WWII financed by the American Marshall plan and protection provided by the American military during the Cold War, old adversaries in Europe achieved reconciliation and integration. Americans see a Germany that was wounded in WWI, destroyed in WWII, and then rehabilitated and protected (in the case of West Germany) in the post-war period thanks to American military might and American money. During the second half of 1944, the Nazi empire gradually imploded as its enemies invaded from east, west, and south. Supplies and manufacturing dwindled on a daily basis. The once mighty had some of the best military aircraft in the world but lacked fuel to fly them and parts to maintain them. Evidence suggests that Chancellor Adolf Hitler himself became addicted to a variety of drugs and that he may also have suffered from syphilis, Parkinson's disease, or both.  

Tuesday, January 28, 2020

Psychology Of Adjustment Essay Example for Free

Psychology Of Adjustment Essay When a person hears the term psychotherapy, images of a white padded room and a person wearing a straightjacket immediately enter the mind. Psychotherapy was at one time in the history of mental health, taken to mean that a person has lost control of his mental faculties and now requires severe medical treatments such as shock therapy, Indeed, there was a time when psychotherapy was not something that a person would willingly undertake. These days though, the medical field of mental health that covers psychotherapy has come to be recognized as something that helps anybody, not just a mentally unbalanced person, deal with life. In effect, it has become a field synonymous with helping a person learn how to cope with his life and the problems besieging him.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In real life, basic psychotherapy is what we seek when we have problems and we turn to our friends and family for advice. The need to unload and seek the help of another person in analyzing situations is the way we cope with problems. By seeing things from another persons perspective, we gain a better handle on the situation and its relating situations or topics. Although, there are instances when problems become so severe that family or friendly intervention can no longer help the person cope. In such instances, it is important for a person to seek professional help either on his own volition or through intervention techniques.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is not hard to find the necessary psychological help once a person has acknowledged his need for professional intervention. There are psychologists in both private and public practice who are available to help. They can be found in community centers, hospitals, and sometimes, even among the religious.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Since the psychology practitioners range from psychiatrists, psychologists, psychiatric social workers, counselors, and paraprofessionals, it is of the utmost importance that a person seeking psychiatric help know which type of mental health professional would be the best choice to approach in order to help him deal with his problem.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is important to have a list of requirements when choosing a psychotherapist. Part of the criteria when choosing should include ( a ) insuring that the medical professional you choose is properly qualified and licensed to practice in the state, ( b ) and how that person makes you feel when you are talking to him. Comfortability and trust in the psychotherapist is of the utmost importance because this is a person whom you shall be entrusting your deepest and most private thoughts to. He or she will need to display a genuine concern for your welfare and actually listen to you in order to give you proper advise or analysis of your problems. This persons professional characteristics, professional experience, and skills can spell the difference between his ability to help and a continuing downward spiral into darkness.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Remember, a person seeks psychotherapy in an effort to understand what he is going through and why. The help given by the psychotherapist can range from emotional support, medication, and sometimes, a lifestyle change. The important thing is for the person concerned to be he involved in his own welfare and recognize and accept that he has problems that require professional help in order to for him to properly deal with it.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is no real set time for the completion of a psychiatric treatment. Usually though, therapy can be ended once the person has gained control of the situation or problem and no longer poses a danger to himself and to others. Provided the person already knows and understands why he is going through certain difficulties in life, and he is capable of controlling the situation on his own, it will be safe to either end the treatment or continue it on an intermittent basis. It all really depends upon the patient and his needs.

Monday, January 20, 2020

The Effects of Japanese Civil Society on Policy-Making :: Government Political Science Japan Papers

The Effects of Japanese Civil Society on Policy-Making I. Introduction My interest in this project began after studying Japan for four years as an undergraduate and realizing I knew relatively little of the country’s political atmosphere. I assumed after reading Western political scholars’ views on the subject, that it was a relatively homogonous nation and only after the Occupational Authority entered Japan had the country emerged with democratic ideals and a true notion of liberal rights. It is true that citizens’ movements are a comparatively recent modern phenomenon in a country filled with millennia of rich cultural and political history. Still today, however numbers of Westerners, including some scholars, see Japan through Orientalism’s foreign and exotic eyes and continue the assumption that hierarchy rules politics and the working class disengages themselves from day-to-day politics. This paper not only attempts to present a broad understanding of Japan’s political history, but also show how civil society has transformed from early Meiji society to post World War II restructuring. While outsiders believe democracy and liberal rights are an inherently novel part of Japanese culture, this paper illustrates the historical basis for a rich electorate, thriving with individual and interpersonal interest in freedom, rights, and the political environment around them. The cleavages that divide civil society and the government policy-making in Japan have been written about at length. The groups examined in this paper, including the Meiji Popular Rights Movement and the post World War II environmental movement, formed organizations to address the conflict that constantly attacked their personal values. In each case, the government refused to proactively respond, from the lack of representation during the late 19th century to the pollution that destroyed lands and lives in the 1960s and 1970s. Both of these groups asked for policy changes from local governments in order to promote their efforts through political participation, and some of these measures progressed to national levels. From the beginning of the Meiji Restoration to today, Japan exhibits dramatic progressive political awareness and engagement, therefore I deny any allegation that Japan was undemocratic until General MacArthur’s restructuring in 1945. Throughout the scholarly debate and the execution of factual evidence, three problems arise in the comparative analysis of the two examples. The first consists of the argument that Japan’s civil society, specific to the two time periods analyzed in this paper, was formulated directly within and of the state.

Sunday, January 12, 2020

Literary criticism

Literature represents a language or a people: culture and tradition. But, literature is more important than just a historical or cultural writing. Literature introduces us to new worlds of experience. We learn from books and literature; we enjoy the triumphs and the tragedies of poems, stories, and plays; and we may even grow through our literary journey with books. In conclusion, we may discover meaning in literature by looking at what the author says and how he/she says it. We may interpret the author's message. However we interpret literature, there is still an artistic quality to the works.Literature is important to us because it speaks to us, it is both universal and individual, and in many ways it affects us, for the better. When some people think of the word â€Å"Literature† they think of books like, Walden, Old man and the Sea, Tom Sawyer, Great Expectations, or Moby Dick. These are what some call â€Å"the classics. † While these few books are indeed literatur e do we subconsciously judge other books based on the styling’s of these few? People believe that the true meaning of â€Å"Literature,† is a literary work in which the readers mind is opened to new concepts and ideals.For a writing to be called â€Å"Literature† it doesn’t have to be considered a â€Å"Classic† nor does it need to follow the same construct as these so called â€Å"Classics†. The book, 11/23/63, is much more of a form of â€Å"Literature† than A Tale of Two Cities. Based solely on the fact that in the Stephen King novel, he places the thought of, â€Å"What if? † into your mind.. Whereas, â€Å"A Tale of Two Cities†, depicts the plight of the French peasantry in the years leading up to the revolution, as opposed to opening your mind. While A Tale of Two Cities, shows you what life was like in those times.Stephen King shows you an alternate universe in which there was but one change, and how that one chan ge affects how history takes its course. When the author helps your mind, explore worlds of endless possibility, or sheds light on a new way to perceive things. That is when the author has created a â€Å"True† work of literary merit. The thing about the term, â€Å"Literature†, is that it doesn’t have just one meaning. Literature is comprised of many things, but while Webster definition of â€Å"Literature† is, â€Å"the production of literary work especially as an occupation.† The â€Å"True† meaning is open to interpretation, meaning that one person’s definition of the word may be completely different than another person’s definition. This is both the great and horrid thing about the term. When scholars classify writing as literature, they often consider it a book or writing that has stood the test of time and despite its age it has surpassed many other great works through history by receiving merit from the scholars, based on their description of the word, influential.You may agree that it should be considered a piece of â€Å"Literature†, if it has done this, and you would be right, but what if it was a great piece of literary art that didn’t become a best seller? And thus was cast into the abyss to be forgotten until stumbled across one day by a mind ready to take in what the author wanted to say. Would you consider it â€Å"Literature? † Or would you just leave it in the abyss because it never became a best seller? Take Moby Dick for example, it is considered to be one of the Great American Novels and a treasure of world literature. However, it never received enough credit to title it a â€Å"Best seller.† One literary work, also helps define my idea of the word Literature, is The Hobbit by J. R. R Tolkien. The reason I consider this a piece of â€Å"Literature† is because of the amount of imagery Tolkien uses to bring his world to life in the imagination of the r eader. In this excerpt from that book, he describes every thought of the characters and his use of imagery helps create the scene in the mind of the reader. â€Å"The dark came into the room from the little window that opened in the side of The Hill; the firelight flickered-it was April-and still they played on, while the shadow of Gandalf’s beard wagged against the wall.The dark filled all the room, and the fire died down, and the shadows were lost, and still they played on. And suddenly first one and then another began to sing as they played, deep-throated singing of the dwarves in the deep places of their ancient homes; and this is like a fragment of their song, if it can be like their song without their music. † (The Hobbit, Page 15) Tolkien’s powerful use of imagery in that passage painted a clear picture of what happens while the dwarves sing. However, Splatterpunk also uses powerful imagery to paint pictures.The key difference between the imagery used Spl atterpunk and the imagery used in The Hobbit, is how the imagery is used. In the novel, The Cipher, which combined intensely poetic language and lavish grotesqueries, the author, uses imagery to place the pictures into the mind of the reader using powerful and descriptive words. As opposed to Tolkien, who draws upon the reader’s imagination with basic descriptions to help create a sketch in his mind. Now, many would not consider this a form of â€Å"Literature† due to the lack of personal connection between the story and the reader.However, I consider this book, and even this passage alone, to be a form of â€Å"Literature† solely because it opens my mind to a new world full of adventure and intrigue, while keeping the reader glued to the book during the time he reads. Imagery is a powerful tool for both the author and the reader, for if the author isn’t clear with his use of imagery it breaks the reader’s attention and allows him to be lost within the story, and not in a good way. Tolkien also uses diction to place an image into the readers mind, and he does this in such a way the reader begins to sing the song in his own head.Far over the misty mountains cold To dungeons deep and caverns old We must away, ere break of day, To claim our long-forgotten gold. Goblets they carved there for themselves And harps of gold; where no man delves There lay they long, and many a song Was sung unheard by men or elves. The pines were roaring on the height, The winds were moaning in the night. The fire was red, it flaming spread; The trees like torches blazed with light (The Hobbit, Page 16) Literature is important to us because it speaks to us, it is both universal and individual, and in many ways it affects us, for the better.In ways we sometimes may never understand. Ultimately, we may discover meaning in literature by looking at what the author says and how he/she says it. We may interpret the author's message in one way, while someone else finds the message a different way. In this way we see how the definition of â€Å"Literature,† is subjective to both the readers own interpretation, and the overall meaning of the work. Because even when it is ugly, literature is beautiful. Sources Cited Tolkien, John R. R. The Hobbit. N. p. : George Allen & Unwin, 1937. 15. Web.

Saturday, January 4, 2020

Alzheimers Disease Compromises Cognitive and Memory Skills

Alzheimer’s disease is a progressive neurodegenerative disease of the brain wherein a person afflicted with the said disease would have compromised cognition and memory skills, and eventual deterioration of the skill to execute uncomplicated activities. According to experts, most individuals do not manifest the symptoms for Alzheimer’s disease until they are over the age of 60. This disease affects more than 5.1 million Americans. Alzheimer’s disease is named after Dr. Alois Alzheimer who first discovered deviations from normal tissues of healthy individuals in the brain tissue of a lady in 1906. The woman, who showed symptoms of erratic behavior, loss of memory, and problems with communication, died of a then unfamiliar mental disorder. This led Dr. Alzheimer to investigate the cause of her unusual death. He assessed the brain of the woman and found that there were many anomalous masses (amyloid plaques) and intertwined bundles of fiber (neurofibrillary tangles). Scientists today have pinpointed the qualities of Alzheimer’s to be a) tangles in the brain (neurofibrillary tangles), b) plaque in the brain (amyloid plaques), and c) loss of connections among nerve cells. Experts know little about the true causes of AD (Alzheimer’s disease), however they have proposed the amyloid hypothesis to explain how the disease begins. In people afflicted with AD, lethal transformations are happening in the brain. A buildup of amyloid plaque (ÃŽ ²-amyloid clumps), caused by theShow MoreRelatedA Patient With Alzheimer s Patients1374 Words   |  6 Pagesâ€Å"One in three seniors dies with Alzheimer’s or another Dementia†(â€Å"What is Alzheimer’s?). More than five million Americans are living with Alzheimer’s(â€Å"What is Alzheimer’s?). Alzheimer’s is a disease that progessively worsens and eventually kills brain cells. The damaged brain cells lead to memory loss and trouble with cognitive thinking. Alzheimer’s deteriorates the brain slowly. 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The examples and exercises from Introduction to Statistics and Data Analysis, Third Edition are context driven and reference sources that include the popular press as well as journal articles. 3. Stress conceptual